– Seneca

Somewhere along the way, business has lost a fundamental notion: PEOPLE do business with PEOPLE. Those organizations that hold this notion at the core of their activities usually don’t need to put too much effort into gaining their customer’s trust and loyalty. And the fact is that they do gain trust and loyalty from their investors and employees as well. All for one reason, they genuinely put people at the center of all their decisions. As common observation goes, customers, investors, and employees are all…you guessed it…P.E.O.P.L.E.

This article is a good illustration of a company that understands the ramifications of such a notion.

The sole reason why I come to work every morning is how much I love what I do. My vision with what I do is to facilitate the process for as many people as possible to arrive at doing what they love to do on a daily basis. In other words, to not have to go to work in the traditional sense of the term, but to have to play as work.